Block or unsubscribe from emails

Step 1: Use Postmaster Tools

Bulk Senders Guidelines
If the recipient unsubscribes, you'll get this POST request:. If you see a spam message in your inbox:. Over time, Gmail automatically adjusts classifications according to these corrections. It may take a few days for the mailing list to stop sending you messages after you unsubscribe. Make sure bulk mail gets classified correctly Send consistently from the same address for each mail category. Include option to subscribe Provide each recipient on your distribution list either "opt-in" option below:

How Gmail classifies incoming mail


Primary Social Promotions Updates Forums Mail classifications automatically adjust to match users' preferences and actions. Make sure bulk mail gets classified correctly Send consistently from the same address for each mail category. For example, always send promotional email from one address and financial transactions from another address.

Avoid mixing different categories in one message. For example, if you include promotional content in an email with a financial transaction, Gmail could classify the email as promotional. Make sure bulk mail doesn't get marked as spam Authenticate your mail Emails without authentication often get rejected or marked as spam to protect recipients from phishing scams.

To ensure Gmail can authenticate you: We don't authenticate messages signed with keys that use fewer than bits. Publish a SPF record. Learn more about email authentication. Include option to subscribe Provide each recipient on your distribution list either "opt-in" option below: An email asking them to subscribe A checkbox on a web form or in software they need to manually check Confirm each recipient's email address is correct before subscribing them.

Purchasing an email address from a third-party Including a checkbox on a web form or in software that is automatically checked and subscribes users by default.

A user must be able to unsubscribe from your mailing list through one of the following means: Other recommendations Automatically unsubscribe users whose addresses bounce multiple times Occasionally send confirmation messages to users Include each mailing list recipients are signed up for, and give them the option to unsubscribe from any they're no longer interested in Forwarded mail To take care of any mail your recipients forward, we recommend that you: Explicitly indicate the email address subscribed to your list Support a URL method of unsubscribing from your mailing list.

This is especially helpful if your mailing list manager can't tell who is unsubscribing based on the 'Reply-to: Format your mail Make sure your messages have: Follow delivery tips Important factors for delivery While Gmail works hard to deliver all legitimate mail, it's possible that some legitimate messages get marked as spam.

Here are factors that normally help deliver messages to Gmail recipients: Promotional mail or financial transactions To help improve the chances of getting important promotional or transactional mail to your recipient, we recommend separating mail by purpose as much as possible.

For each type of mail promotional or transactional , you can: Monitor third-party senders If others use your service to send mail for example: Monitor affiliate marketers Affiliate marketing programs reward third-parties for bringing visitors to your site. Was this article helpful? Gmail Help Forum Forum. Block an email address When you block a sender, messages they send will go to your Spam folder.

In the top right, click More. If you blocked someone by mistake, you can unblock them using the same steps. Unsubscribe from mass emails If you signed up on a site that sends lots of emails, like promotions or newsletters, you can use the unsubscribe link to stop getting these emails.

Open an email from the sender you want to unsubscribe from. If you don't see these options, follow the steps above to block the sender or mark the message as spam. If you see a spam message in your inbox: Check the box to the left of the message or open the message.

Near the top of the page, click Report Spam.

Press Releases

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